who we are

We balance cultural curiosity with action; eclecticism with authenticity to challenge the status quo.

Our team is a diverse blend of professionals from various disciplines and backgrounds united by our belief in the power of positive change and the pursuit of tangible results. We believe that transformation is a holistic process that commences within individuals and extends to organisations ultimately evolving the lives of many.

our team

Massimo Martinotti — Founder, CEO

Magic arises when different cultural elements blend, combining ideas and practices to reflect the complexities of our interconnected world. My mission is to provide business leaders with powerful narratives that capture the organisation's identity, inspire employees with a shared purpose, offer stakeholders clarity, and create a positive impact on people's lives.

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Samhita Arni — Creative & Strategy Director

As a writer, I see how stories are profound parts of people’s identities from the myths they grew up with to the stories they consume today and the experiences they are drawn to. Changing the narrative can offer individuals a chance to reshape their lives and their relationships.

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Tulsi Mehrotra Menon Strategy & Innovation Director

As an anthropologist, it’s essential to bring multiple perspectives and voices to the table to build experiences and narratives that are formed from culturally lived realities. I delve into the past to connect it to the present to see how it shapes our future.

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Radhika Venkatesh — Business & Communication Director

I believe in the potential for businesses to transform our world into one where our relationships are built on values of compassion and integrity. With the right tools, mindful communication, and intention there is no stopping the conscious change that can take place.

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