what we do
The word 'storytelling' has been often overused to justify the creation of overly simplistic stories that do not consider the true essence of the organization, nor the constant evolution and complexity of the markets.
For this reason, we have created a framework that allows organizations to build multiple consistent and coordinated narratives capable of creating a renewed sense of identity, establishing profound connections with all stakeholders, and identifying new opportunities.
Why we do it:
The business world is constantly evolving
And at Starlight Effect, we see these transformations as opportunities for organizations to create a positive impact on their employees and other stakeholders. By recognizing the ever-changing nature of businesses, individuals, and markets, our methodology is designed to adapt to this fluidity.
We are committed to cultivating positive change in the business world, while we recognize that genuine transformation is a rich, multi-stage process, rather than an instantaneous event.
our sangam
How we do it:
At the core of our framework is the skill of combining elements, archetypes, plots, values, and emotions to create distinctive and cohesive narratives that drive long-term transformation. With almost a decade of experience, we have effectively applied this process for clients in multiple countries, sectors, and industries
The construction of an organization's narratives can take two different formats:
the first offering
face-to-face format
A series of short co-creation workshops that focus on unearthing and building the organization’s identity to develop cohesive and impactful narratives.
the second offering
comprehensive format
A long-term process designed to identify narrative gaps not occupied by competitors, define stakeholders, establish the organization's narrative identity, and suggest communication actions.
